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Truescape Ltd – Te Aro Case Study

This Case Study was developed for Truescape Ltd to help promote their visual reality product.

Truescape is a professional services company specialising in visual communication using 3D simulations and is currently a market leader in New Zealand. Truescape’s simulations are used for; design and development, public consultation, resource consent or planning approvals and for marketing and promotional purposes.

Their product is highly sophisticated and technical and they needed someone who could quickly understand and communicate their key messages. After an initial meeting and information gathering I was able to produce an overview plan and then work up the first draft.

Reference from Truescape Visual Reality

"We provide a technical, high value, professional service and we were pleased with Carrie's ability to quickly and accurately pinpoint key aspects and write a convincing, interesting case study that readers can easily grasp and identify with. She was extremely professional to work with; we would recommend her.”

Robert Mann, CEO, Truescape Visual Reality
www.truescapevisualreality.com

Click to view Te Aro Case Study

Sample Web pages – Content

The following are samples of content Beckwith Communications has produced for the web. To develop this content, interviewing and on-line research was carried out. My marketing perspective enables me to focus on key messages and write convincing copy that is accurately targeted.

Beckwith Communications work with clients to determine their online strategy, plan their Information Architecture and write good, effective content. Keeping sites updated is an essential service and contributes greatly to sites continued success with search engine rankings.

The Challenge of Change
I devised the Information Architecture and wrote the copy in collaboration with the client, Dr Derek Roger. A blog was added to help keep the site current and a regular review is carried out to maintain interest and relevance. The site features a video which helps bring Derek closer to his audience.

"Carrie’s measured approach and attention to detail has made it pleasure to work with her, and I have no hesitation recommending her."

Dr. Derek Roger, Director

www.challengeofchange.co.nz

Auto-it Ltd

The New Zealand office of this Australian company needed their own on-line presence to appeal directly to the local market. Working with the New Zealand manager and their in-house IT staff resulted in this appealing, well ranked site.

"I've been working with Carrie for the last year or so. She began by producing an excellent Marketing Plan that she has since been helping us carrying out. We now have our own NZ website and a database of prospects. She has also been helping lift our profile through editorial and newsletters. She has always been diligent, consistent and enthusiastic."

Roger Peffers, New Zealand Manager, Auto-It Ltd

www.auto-it.co.nz

Riccarton Dentists

Following on from the Marketing Plan produced for Riccarton Dentists I devised and wrote their web content to help demonstrate they were a dynamic practice with the latest equipment. The site continues to evolve and does well with rankings.

"I am impressed that you have consistently understood my marketing requirements, your comments about optimum dental services are spot on. I am enjoying working with a marketing professional who brings an abundance of research experience, marketing knowledge and communication skills enabling me to concentrate on running my practice."

Dr Wayne Moyle, Riccarton Dentists

www.riccartondentists.co.nz

Carrie Beckwith- BA (Hons) Dip Marketing
e. info@beckwithcomms.co.nz p. 021 257 5516