Beckwith Communications has been established by Carrie
Beckwith a freelance marketing consultant based in Christchurch,
New Zealand. Having formerly worked for Tait Electronics and Canterbury
Museum, Carrie is now focusing on applying her diverse knowledge
of marketing to supply a much needed service to the small and medium
sized Christchurch and Canterbury business.
“I am passionate about providing cost-effective
marketing to help entrepreneurs achieve their goals. It's easy to
waste money on marketing and it's easy to get it wrong, One important
thing I've learnt in my 20 years of marketing is that you can't
be afraid to try something new. Don't follow the crowd, don't just
do what everyone else in your industry does, stand out from the
rest.”
Originally from Stratford-upon-Avon in England, Carrie
has an honours degree in business studies from Coventry University,
where she specialised in Marketing, along with a diploma from the
Chartered Institute of Marketing. Married to a kiwi, Carrie's future
is in New Zealand a country she loves as her own.
Carrie’s motivation and willingness to listen meant she was
able to quickly grasp the core fundamentals of our business; this
resulted in a marketing plan that was both comprehensive and professional
as well as being in alignment with our company strategy. I look
forward to working with Carrie in the future.
Tony Davis – Product Manager,
Tait Electronics
www.taitworld.com
"Choosing Carrie to manage the marketing of
our business has been the best decision we’ve made. She quickly
understood what we wanted to do and where we wanted the business
to be positioned, and has been both innovative and astute in developing
a comprehensive marketing strategy to fulfil our plans.
Carrie’s measured approach and attention to
detail has made it a pleasure to work with her, and I have no hesitation
recommending her to other businesses. We look forward to a long
and fruitful association with Beckwith Communications."
Dr. Derek Roger, Director, Work Skills Centre
Limited
www.challengeofchange.co.nz
"From the beginning of our association, Carrie showed a thorough
understanding of our goals and values, and through extensive research
helped define our service appeal as well as growth strategies.
Thanks to Carrie’s vision, we are very excited
to have a new, identifiable branding, which Beckwith Communications
will now take into the next stage of the marketing plan. We look
forward to the continued partnership, confident that Carrie’s
expertise and dedication will help build and sustain our markets."
Gwen Roger, Director, Work Skills Centre Limited
www.challengeofchange.co.nz
"We provide a technical, high value, professional service and
we were pleased with Carrie's ability to quickly and accurately
pinpoint key aspects and write a convincing, interesting case study
that readers can easily grasp and identify with. She was extremely
professional to work with; we would recommend her."
Robert Mann, CEO, Truescape Visual Reality
www.truescapevisualreality.com
This is the second occasion whereupon I have utilized
Carrie’s expertise to assist my company in the preparation,
design and implementation of both marketing material and a website
upgrade. I am amazed as to her professionalism, vision and acumen
to easily capture and understand the business and then produce successful
marketing initiatives to promote and generate new business. She
is a pleasure to work with and sets herself very high standards
to ensure her customer is fully informed throughout the whole process.
As such I would rate her communication and service deliverables
ten out of ten. I definitely would have no hesitation in recommending
Carrie to any business house seeking a first class marketing professional.
Mike Keys, Managing Director, Watermelon
Shade
www.watermelonshade.co.nz
"I've been working with Carrie for the last year or so. She
began by producing an excellent Marketing Plan that she has since
been helping us carrying out. We now have our own NZ website and
a database of prospects. She has also been helping lift our profile
through editorial and newsletters. She has always been diligent,
consistent and enthusiastic."
Roger Peffers, New Zealand Manager, Auto-It Ltd
www.auto-it.co.nz
"I can heap no greater praise than reiterating
that Carrie is the quintessential marketing professional: reliable,
industrious with an acute, intuitive understanding of marketing
work. Moreover, her customer service is simply exceptional."
Susan Price, Director
www.pivo.co.nz
“I am impressed that you have consistently understood my marketing
requirements, your comments about optimum dental services are spot
on. I am enjoying working with a marketing professional who brings
an abundance of research experience, marketing knowledge and communication
skills enabling me to concentrate on running my practice.”
Dr Wayne Moyle, Riccarton Dentists
www.riccartondentists.co.nz
“Beckwith Communications produced
a marketing plan which I found to be very motivating for my business.
Carrie is a competent and enthusiastic marketing professional.”
Peter Platts, BDS, St Albans Dental Centre
“She has led a small team who were both focused
and motivated, as a result we have the most cost effective marketing
campaign supporting our sales drive that the company has experienced
for many years. I have found her to be professional, enthusiastic
and innovative.”
David Thomas ACIB, MICIM, Client Services Director, Intrum
Justitia Limited
“She was responsible for ensuring the provision
of full marketing services to all four divisions of the Company.
We have no hesitation in recommending her as a highly experienced
and competent marketing professional.”
John Langhorn FCA MICM, UK Group Managing Director, Intrum
Justitia Ltd
“PR and marketing strategies were carried out
with great dedication and determination. We would gladly have Carrie
back, she will be sorely missed.” Ross Sheppard, Director,
Display Solutions
“Carrie has a significant capacity for hard
work and always looked to extend herself into new areas that would
benefit the company and Corporate Marketing specifically.”
Brett Smythe, Group Sales & Marketing Manager, Tait
Electronics Ltd
“Carrie was extremely keen and conscientious,
with all deadlines met either on time or early. Carrie was an absolute
pleasure to work with, showed enthusiasm with a consistent approach,
concluding with the production of an excellent Sustainable Marketing
Plan for Hadrian's Wall Country.” Emma Whitfield,
Events & Marketing Manager, Tynedale Council
“Carrie was quick to learn, sensible, completely
reliable, organised, thorough, focused and charming yet always able
to meet deadlines and ensure others did the same.”
Anthony Wright, Director, Canterbury Museum
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